Digital Marketing Course Details – Fee, Duration, Salary & Job, Career Options

What is Digital Marketing?

Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

Overview of Digital Marketing Course:

• The Digital Marketing course by SIPL Training will help you gain expertise in various digital marketing aspects such as SEO, Affiliate Marketing, Social Media Marketing, Keyword Planning, Search Engine Marketing, Email Marketing, & Google Analytics. Digital Marketing certification training is a gateway toward your career as a Digital Marketing professional.
• Digital marketing is the practice of promoting/selling products or services with the help of digital devices & technology.
• In a general sense, digital marketers are responsible for brand awareness, generating traffic for the company's website, and leading the generation through various digital channels. A digital marketer can play many roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc. to reach customers. For each digital channel, a digital marketer focuses on a unique objective to measure the company's performance on the entire channel.

Types of digital marketing

1. Search Engine Optimization:

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

• Quality of content
• Level of user engagement
• Mobile-friendliness
• Number and quality of inbound links

In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments accordingly.

2. Social Media Marketing:

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting promotions. It's the most popular content medium for B2C marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the content marketing institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

3. Content marketing:

Effective content marketing is not outwardly promotional in nature but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.

4. Email marketing:

After more than two decades, email marketing is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.   

5. Mobile marketing:

Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes mobile marketing incredibly important—two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week—but mobile is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels.

Digital Marketing Course Eligibility

As courses in digital marketing are available at so many levels, and they have a varying duration, the digital marketing course eligibility will be different. The table below summarizes the general digital marketing course eligibility criteria for broad categories of digital marketing courses.

Digital Marketing Course Duration

The Digital Marketing course duration is three months. Digital Marketing Course Duration may also vary from 3 months to 6 months depending upon private institutes.

Digital Marketing Career Options

It may be a startup, mid-level, or top MNCs, no matter whatever the size of the company, everyone, is opting a digital marketing techniques to attract their customers. So, companies are starting online marketing or internet marketing methodologies for enhancing their branding. As there are various job opportunities for digital marketing trained candidates. Below we have given a list of job designations that candidates can fit after taking digital marketing courses.

Digital Marketing Job Profiles

• Content Marketing.
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Web Analytics.
• Email Marketing.
• SEO Executives.
• Search Engine Marketers.
• Social Media Marketing Experts/Specialists.
• Content Writers.
• Content Marketing Manager.
• Digital Marketing Manager.
• Inbound Marketing Manager.
• Conversion Rate Optimizer.

Fees for Digital Marketing Course

Digital marketing course fees can differ from one institute to another. In India, there are various institutes that offer digital marketing courses after the 12th. The estimated digital marketing course fee is about 35,000 rupees.

Which is the best institute for Digital Marketing in Lucknow?

SIPL Training offers digital marketing training in Lucknow that is both practical and placement-focused. Their digital marketing course ranges from beginner to advanced level, and it is meant to help you get a job in a good MNC company as soon as possible after you complete the placement training course. The digital marketing trainers are certified experts and working professionals with real-world expertise in various projects. They created digital marketing course content and curriculum as per industrial requirements and help them reach their career goals. You can choose a digital marketing course and its certification placement training from SIPL Training, Lucknow.

In "Digital Marketing Training Course In Lucknow" SIPL is the Top Rated In The Market By Various Corporates, Colleges, & Trained Students.

• Digital Marketing Course, 100% Practical Training, Real-Time Certified Trainer with LIVE Projects Based, Industry-required Digital Marketing Course, 100% Digital Marketing Job Support.
• SIPL Training is the only Best Digital Marketing Training & Placement Programme where you get in-depth practical hands-on exposure to Digital Marketing modules By Industry Experts.
• SIPL Training provides Job Oriented real-time & placement-focused Digital Marketing training in Lucknow. Our Digital Marketing Course provides basic to advanced level training.
• SIPL design Digital Marketing Course & Digital Marketing Course Duration & Details are designed to get the placement in Top MNCs as quickly as once you complete the Digital Marketing Course.
• SIPL Training Offer Digital Marketing Training Program by industry experts and guaranteed to provide the most extensive, practical hands-on training experience Freshers & Experienced.

Interested in Digital Marketing Course?

Best Digital Marketing Training providers:

Address:  SIPL-2nd Floor-Devpuri Complex, Faizabad Road, Near Lekhraj Metro Station, Indira Nagar Lucknow

Phone:  +919565818207, +918957990909

WhatsApp: +919565818207