Google Digital Marketing Course 

• Search Engine Optimization (SEO)
• Content Marketing
• Social media Marketing
• Pay-per-click Marketing

Digital Marketing:    Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.

What is Digital Marketing:   Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices.

 Search Engine Optimization (SEO)

SEO is the process of using organic tactics to rank high on search engines. It is a natural way of generating traffic to your website from the search engine results page. It doesn’t stop with just driving traffic to your website but it also has a part to play in converting this traffic into quality leads.

SEO is often grouped under three categories as listed below:

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO

On-Page SEO :   On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Off-Page SEO:   "Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).”

 Content Marketing:

Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. It means content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with content.

  Social Media Marketing (SMM)

Social Media Marketing is the process of gaining traffic or attention from social media sites by posting content relevant to your target audience. Some of the popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.

  Pay-per-click Marketing

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.

Regards-

    Dashika……  (Digital Marketing Expert)

“We have provided Expert Trainers with years of Industry Experience. We also offer 100% Placement Assistance, Student will be working on Live Project. We offer the Best Digital Marketing Training by SIPL Institute in Lucknow…….”

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