Learn how to use Mailchimp, grow an email subscriber list, and build high-quality email marketing campaigns!
Many times when we listen to email marketing and digital marketing it can be intimidating. However, in this course we will give you a step-by-step guide and strategies that will empower you to know what to do with your email marketing and digital marketing campaigns.
Do you have lead magnets that are not working?
An email that is not being opened?
Or, email campaigns that are not converting to sales?
Or, are you new to marketing, you don't know where to start, don't you want to waste time ... and fix it right from the start?
Writing sales-receiving emails is probably the most profitable skill for you, and it does not matter whether you own a business or work as a freelancer. Email marketing and digital marketing is a skill that you have to succeed as an online marketer.
Email marketing and digital marketing can be complex, difficult and overwhelming. You might think that you have to spend hours coming up with amazing emails while giving away your best content for free. Well, the good news is that there can be no further truth.
You can create highly effective email and digital campaigns, which are automatically saving you time and effort — and which convert to sales.
You just need to understand some important principles. And if you apply these principles and our proven wealth-building formula then you will create a profit-pulling email marketing and digital marketing campaign on demand.
So, whether you are experienced in email marketing and digital marketing and you want to upgrade your skillset or you are just getting started, in this course, you will learn LEGE EDGE PSYCHOLOGY & STRATEGY for digital email marketing and digital marketing campaigns. We will teach you many up-to-date tools and techniques, including the # 1 MOST critical factor that many digital marketers remember: the psychology behind consumer behaviour!
We want to save you hours, or even years, of research, trial, error, and frustration from the best SECRETS that we have learned through our extensive study and teach with over a decade of experience.
You will learn the psychological principles that are important to the success of your email marketing campaigns. When you use the right formulas, you can make sales and develop trust with your audience without making sales or pushing. You'll learn the right balance of value-giving content and sales persuasion, so you can get the most out of your email marketing.
So, are you ready to change your marketing? If enrolled now, we look forward to seeing you in the course!
Section 1: What is Email Marketing and Digital Marketing?
Lecture 1: Getting Started with Email Marketing and Digital Marketing
Lecture 2: Why Email Marketing and Digital Marketing, and the Psychology Behind it, Matters
Lecture 3: 3 Key Elements of Email Marketing and Digital Marketing
Lecture 4: Use the 5 Principles of Persuasion so that you never hard-sell anything
Lecture 5: Converting Customers with Email Marketing and Digital Marketing
Lecture 6: Making Ravan fan
Section 2: Marketing Psychology: Getting Into Your Customer's Mind
Lecture 7: Upcoming Action Paralysis and Risk Spread
Lecture 8: Identifying and understanding your tribe of ideal customers
Lecture 9: Selling Your Avatar Despite Email Marketing and Digital Marketing
Lecture 10: Ask Email Marketing and Digital Marketing Campaigns
Lecture 11: Speaking your tribe's language in your email marketing and digital marketing
Lecture 12: Knowing Your Value and Setting Your Price
Lecture 13: Understanding 3 Types of Buyers for Your Email Marketing and Digital Marketing
Lecture 14: Buyer # 2: Spendthrift
Lecture 15: Buyer # 3: Average Expense
Section 3: Lead Generation Using Landing Pages and Lead Magnets
Lecture 16: Leads: What is a Lead and Why is it Important in Email and Digital Marketing
Lecture 17: Lead Magnets 1: Choosing Lead Magnets for Email Marketing and Digital Marketing
Lecture 18: PSYCHOLOGY Tips: instant gratification and anticipation
Lecture 19: Lead Magnet 2: Modeling Success for Email Marketing and Digital Marketing
Lecture 20: Landing Page 1: Creating a Compelling Landing Page (opt-in page)
Lecture 21: Landing Page 2: Components of a Capture Page
Lecture 22: Call to action in email marketing and digital marketing
Lecture 23: Creating a confirmation page and confirmation email
Lecture 24: Sales pages: what they are and why they are better than webpages
Section 4: Driving Traffic to Your Landing Pages in Email Marketing and Digital Marketing
Lecture 25: Driving Traffic to Your Email Marketing and Digital Marketing
Lecture 26: Paid Advertising for Your Email Marketing and Digital Marketing
Lecture 27: Collaboration and Referral for Your Email Marketing and Digital Marketing
Lecture 28: Social organic in email marketing and digital marketing
Lecture 29: Content Marketing Email Marketing and Digital Marketing
Section 5: Email Marketing and Digital Marketing: Technology
Lecture 30: Basics: Email Campaigns and Sequences
Lecture 31: Setting Up Your Automatic Email Sequence Part 1
Lecture 32: Setting Up Your Automatic Email Sequence Part 2
Lecture 33: Tracking, Analytics and Segmentation Testing
Section 6: Designing an Email Campaign 1: Leads to Nutrition
Lecture 34: Introduction to Creating an Email Marketing Campaign
Lecture 35: PSYCHOLOGY TIPS: Small commitments (foot in door technique)
Lecture 36: PSYCHOLOGY TIPS: Door to Face Technique
Lecture 37: PSYCHOLOGY Tips: "Yes" Theory
Lecture 38: Your Email Toolkit in Email Marketing and Digital Marketing
Lecture 39: # 1 Email Marketing Secret Ingredient
Lecture 40: Breaking the Wrong Beliefs in Email Marketing and Digital Marketing
Lecture 41: Story Workshop for Email Marketing and Digital Marketing
Lecture 42: Story Workshop Examples
Lecture 43: PSYCHOLOGY TIPS: Developing synergy
Lecture 44: How to Write a Branding Email
Lecture 45: Branding Email Examples
Lecture 46: How to Write a Direct Marketing Email
Lecture 47: Direct Marketing Email Examples
Lecture 48: How to Write a Content Email
Lecture 49: Content Email Examples
Lecture 50: PSYCHOLOGY Tips: Reciprocity
Section 7: Designing an Email Campaign 2: Persuasion
Lecture 51: Motivational Sales Email Part 1
Lecture 52: Motivational Sales Part 2
Lecture 53: Sales Email Examples
Lecture 54: PSYCHOLOGY TIPS: Seeding: Secret to Soft-selling
Lecture 55: PSYCHOLOGY TIPS: Social Evidence
Section 8: Building profitable campaigns
Lecture 56: Introduction in building a profitable campaign
Lecture 57: 2 types of email campaigns
Lecture 5 Cho: Choosing Your Campaign Strategy
Lecture 59: Sales Funnel Secrets
Lecture 60: PSYCHOLOGY TIPS: That's not all!
Section 9: Crafting Emails That Open
Lecture 61: Introduction to draft email
Lecture 62: Subject line secrets
Lecture 63: Best Email Schedule
Lecture 64: Design Principles That Get More Clicks
Section 10: Wrap-up
Lecture 65: Congratulations and What's Next
SIPL Training consists of a strong portfolio Training program since 2007. SIPL Training institute defines the High-End Training which is the latest and the updated training to fill the gap between the students and the corporate. The candidates are working in Big MNCs after getting training. SIPL offer, Digital Marketing Training , HR Practical Training, Python Training, SEO Training, Social Media Marketing Training, SAP FICO Training, SAP SD, Training SAP HR Training, SAP MM Training, HVAC Training, Revit MEP Training, PHP, WordPress Training, Asp.Net Training, many more...only 8-10 candidates in a batch.